About us
Podcast Ad Guide
Buying, scripting and measuring podcast ads in Australia.
A practical guide to podcast advertising for Australian brands and sales houses, covering inventory, host-read production, measurement and sponsorship operations.
What we cover
Podcast Ad Guide reports on podcast advertising and sponsorship. Coverage is organised into 6 sections: Buying Inventory, Host-Read Ads, Script Writing, Measurement, Show Selection, Sponsorship Ops. It is written for brand marketers, audio planners and podcast sales teams.
How we work
Articles should be useful to someone who actually has to decide or implement the matter: concrete, verifiable and honest about what depends on the business, the region or the legal position. Where a topic is governed by law or tax rules, the article says so, rather than pretending to replace professional advice.
We correct errors visibly. If a correction changes the substance of an article, the article states what has changed.
Contact
Corrections, tips and questions: [email protected]. For advertising and partnerships, see the advertising page. Publisher details are in the legal notice.