Audio Buying Desk
Covers inventory, rates and show selection
Explains how podcast inventory is packaged, priced and bought in the Australian market.
Podcast Ad Guide
A practical guide to podcast advertising for Australian brands and sales houses, covering inventory, host-read production, measurement and sponsorship operations.
Not yet published. What we cover, and who covers it, is set out below.
What we cover
Podcast Ad Guide looks at how Australian brands buy and produce audio advertising, from selecting shows and writing scripts to measurement and sponsorship operations. Coverage follows campaigns across short and long purchase cycles.
Written for brand marketers, audio planners and podcast sales teams.
- 01Buying Inventory
- 02Host-Read Ads
- 03Script Writing
- 04Measurement
- 05Show Selection
- 06Sponsorship Ops
The desks
Each desk is part of the editorial team with its own beat, not an individual. The byline names the desk, and the structured data identifies it as an organisation.
Creative Desk
Covers scripts, reads and ad formats
Focuses on writing and producing ads that work in a host's own voice.
Measurement Desk
Covers reporting and effectiveness
Looks at how podcast campaigns are tracked, reported and compared with other channels.
How we work
Written for the people who decide
Buying, scripting and measuring podcast ads in Australia. Articles are written for people with a concrete decision in front of them, not for those trying to sell one.
Numbers name their source
Every figure says where it comes from and when it dates from. Where the industry disagrees, that is stated, rather than quietly taking a side.
Nothing tracks you here
No cookies, no analytics, no third-party scripts. If that ever changes, the privacy policy changes the same day.
Where should we start?
The order is not set yet. If there is a question you have had to answer the hard way yourself, send it to the editors. It is the most useful thing you can send a publication that has not yet begun.