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Assessing host fit for a technical or sensitive product
Decide whether a podcast host can explain a careful product claim accurately and work with the required review process.
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Checking episode themes before placing an ad
Check a proposed podcast episode’s subject, treatment and ad position before clearing the placement.
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Checking whether a podcast audience is in Australia
Check the source and coverage of Australian podcast audience figures, then distinguish show location data from forecast ad delivery.
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Choosing a memorable podcast destination URL
Choose a spoken podcast URL listeners can recall, verify its redirect and plan how the route will work after the offer ends.
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Choosing a test period for a product with delayed sales
Set separate podcast ad, response and sales review periods so a product with delayed sales is not judged too early.
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Choosing podcasts by listener interests
Use listener needs, episode content and clearly defined audience evidence to shortlist podcasts without mistaking a show category for proof of audience fit.
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Comparing repeated episode placements with a wider show mix
Compare repeat podcast placements with adding shows using incremental reach, audience overlap and consistent campaign assumptions.
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Planning enough podcast exposure to test a message
Size a podcast message test around eligible Australian ad delivery, the observations needed and a decision rule set before launch.
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Podcast ad placement and format
Podcast ad planning has two separate decisions: where the message appears in an episode and how it is produced or inserted.
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Reviewing episode content before a brand placement
Review representative episodes, record what you heard and decide whether a podcast's editorial setting suits a proposed brand message.
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Selecting podcast partners
Shortlist podcast partners by editorial fit, Australian audience evidence, host capability and the delivery they can document.