Masthead
Desks
Articles are attributed to the desk responsible for them rather than to an individual writer. Each desk below covers one part of Podcast Ad Guide.
Audio Buying Desk
Covers inventory, rates and show selection
Explains how podcast inventory is packaged, priced and bought in the Australian market.
Measurement Desk
Covers reporting and effectiveness
Looks at how podcast campaigns are tracked, reported and compared with other channels.
Creative Desk
Covers scripts, reads and ad formats
Focuses on writing and producing ads that work in a host's own voice.