Buying Inventory
Agreeing on adjacency exclusions in a podcast booking
Define podcast ad adjacency exclusions by theme, inventory and the control a seller can apply before booking.
Section
Buying Inventory
Buying Inventory
Buying podcast advertising inventory
Choose podcast ad inventory by booking unit, Australian eligibility, delivery definition and order terms.
Buying Inventory
Checking what a podcast advertising quote includes
Check podcast quotes for inventory, delivery units, creative costs, GST treatment, substitutions and reporting before approving an order.
Buying Inventory
Comparing baked-in ads with dynamic insertion
A baked-in podcast ad is embedded in an episode's media file.
Buying Inventory
Comparing CPM quotes with flat episode fees
Compare podcast CPM quotes with fixed episode fees using the same delivery unit, then check total cost, forecasts and booking terms.
Buying Inventory
Comparing podcast inventory sold by episode or audience
Compare episode-led podcast placements with audience-targeted delivery by booking unit, Australian eligibility and reporting.
Buying Inventory
Direct podcast bookings versus network packages
Compare direct podcast bookings with network packages by show control, coordination, reporting and substitution terms.
Buying Inventory
Matching podcast campaign objectives to the buying journey
Choose a podcast message, listener action and evaluation measure for recognition, consideration or purchase without overstating attribution.
Buying Inventory
Podcast advertising for different purchase cycles
Match a podcast ad's message, next step and review period to straightforward, considered, repeat and B2B purchase decisions.
Buying Inventory
Podcast campaign budgeting
Build a podcast campaign budget across media, creative and measurement, then compare quotes and check whether the first buy can answer your question.
Buying Inventory
Pre-roll, mid-roll and post-roll placements compared
Pre-roll, mid-roll and post-roll describe when an ad appears relative to the episode.
Buying Inventory
Testing a mobile landing page before an audio campaign
Test the spoken route, mobile offer journey, form, code, performance and tracking before a podcast campaign starts.