Buying Inventory
Agreeing on adjacency exclusions in a podcast booking
Define podcast ad adjacency exclusions by theme, inventory and the control a seller can apply before booking.
Desk
Audio Buying Desk
Explains how podcast inventory is packaged, priced and bought in the Australian market.
Sponsorship Ops
Arranging makegoods for missed podcast placements
Define a missed podcast placement, assess a proposed replacement and record whether it resolves the original booking.
Show Selection
Assessing host fit for a technical or sensitive product
Decide whether a podcast host can explain a careful product claim accurately and work with the required review process.
Buying Inventory
Buying podcast advertising inventory
Choose podcast ad inventory by booking unit, Australian eligibility, delivery definition and order terms.
Show Selection
Checking episode themes before placing an ad
Check a proposed podcast episode’s subject, treatment and ad position before clearing the placement.
Buying Inventory
Checking what a podcast advertising quote includes
Check podcast quotes for inventory, delivery units, creative costs, GST treatment, substitutions and reporting before approving an order.
Show Selection
Checking whether a podcast audience is in Australia
Check the source and coverage of Australian podcast audience figures, then distinguish show location data from forecast ad delivery.
Show Selection
Choosing a memorable podcast destination URL
Choose a spoken podcast URL listeners can recall, verify its redirect and plan how the route will work after the offer ends.
Show Selection
Choosing a test period for a product with delayed sales
Set separate podcast ad, response and sales review periods so a product with delayed sales is not judged too early.
Show Selection
Choosing podcasts by listener interests
Use listener needs, episode content and clearly defined audience evidence to shortlist podcasts without mistaking a show category for proof of audience fit.
Sponsorship Ops
Closing a podcast campaign with delivery evidence
Turn podcast delivery evidence into line-by-line sign-off decisions and hand unresolved obligations to the right owner.
Buying Inventory
Comparing baked-in ads with dynamic insertion
A baked-in podcast ad is embedded in an episode's media file.
Buying Inventory
Comparing CPM quotes with flat episode fees
Compare podcast CPM quotes with fixed episode fees using the same delivery unit, then check total cost, forecasts and booking terms.
Buying Inventory
Comparing podcast inventory sold by episode or audience
Compare episode-led podcast placements with audience-targeted delivery by booking unit, Australian eligibility and reporting.
Show Selection
Comparing repeated episode placements with a wider show mix
Compare repeat podcast placements with adding shows using incremental reach, audience overlap and consistent campaign assumptions.
Buying Inventory
Direct podcast bookings versus network packages
Compare direct podcast bookings with network packages by show control, coordination, reporting and substitution terms.
Sponsorship Ops
Managing frequency in dynamically inserted campaigns
Define the scope and timing of a podcast frequency cap, check identification limits, and monitor delivery in a dynamically inserted campaign.
Sponsorship Ops
Managing recording deadlines across several shows
Build a per-show recording schedule, track approval dependencies and resolve missed cut-offs before a podcast sponsorship launch.
Buying Inventory
Matching podcast campaign objectives to the buying journey
Choose a podcast message, listener action and evaluation measure for recognition, consideration or purchase without overstating attribution.
Show Selection
Podcast ad placement and format
Podcast ad planning has two separate decisions: where the message appears in an episode and how it is produced or inserted.
Sponsorship Ops
Podcast advertising brand suitability
Set podcast ad suitability rules, check episode context and agree how exclusions and unexpected placements will be handled.
Sponsorship Ops
Podcast advertising for Australian brands
Plan an Australian podcast campaign around a clear objective, relevant audience, suitable creative and reporting that separates delivery from response.
Buying Inventory
Podcast advertising for different purchase cycles
Match a podcast ad's message, next step and review period to straightforward, considered, repeat and B2B purchase decisions.
Buying Inventory
Podcast campaign budgeting
Build a podcast campaign budget across media, creative and measurement, then compare quotes and check whether the first buy can answer your question.
Sponsorship Ops
Podcast sponsorship operations
Coordinate podcast sponsorship bookings, production, approved audio, exceptions and delivery sign-off across shows.
Buying Inventory
Pre-roll, mid-roll and post-roll placements compared
Pre-roll, mid-roll and post-roll describe when an ad appears relative to the episode.
Sponsorship Ops
Responding to an unexpected controversial episode
Verify an unexpected podcast ad context, limit future delivery where possible and resolve the placement against the booking.
Show Selection
Reviewing episode content before a brand placement
Review representative episodes, record what you heard and decide whether a podcast's editorial setting suits a proposed brand message.
Show Selection
Selecting podcast partners
Shortlist podcast partners by editorial fit, Australian audience evidence, host capability and the delivery they can document.
Buying Inventory
Testing a mobile landing page before an audio campaign
Test the spoken route, mobile offer journey, form, code, performance and tracking before a podcast campaign starts.
Sponsorship Ops
Tracking ad versions and expiry dates
Control approved podcast ad recordings, offer expiry and delivery dates so each show uses the authorised version.